Art, Design and Innovation- Highlights from the V&A’s Brand Licensing Programme
03 Feb 2026
The Licensing Lab | Hall 4
Transformation & Innovation
Partnerships & Possibilities
Jen Maude-Roxby, Head of Licensing and Business Development at the Victoria and Albert Museum, showcases how the V&A archive is a sourcebook of inspiration for lifestyle products today. With a new museum, V&A East, opening on East Bank in April, and with the newly opened V&A East Storehouse, Jen will shine a spotlight on how licensing plays an important role in reaching new audiences.
Chairperson