Priscilla Pollara is a strategic communications and reputation advisor. She founded Top Trick to help leaders and businesses communicate strategically, hold attention and navigate complex challenges. With a background in journalism, she brings a sharp understanding of how audiences perceive, interpret and remember information, spotting opportunities others miss and shaping communication that drives influence, reduces risk and delivers results. She works with CEOs, politicians, boards and established brands to refine positioning, sharpen messaging and manage reputation, supporting leaders through scrutiny, major initiatives and high-stakes moments. Through strategic coaching, public speaking, PR guidance and her in-demand workshops, Priscilla helps clients ensure their story is credible and impossible to ignore.