Ibrahim is a designer, retail strategist, futurist and author. He has a degree in Aeronautical Engineering and a Masters Degree in Industrial Design from The Royal College of Art and Imperial College, London. As the Managing Director of Portland Design which is part of the Perkins&Will global architecture and design group, Ibrahim leads a team of highly strategic and creative thinkers and designers Over a career spanning 30 years Ibrahim has worked on a broad range of projects covering retail, F&B, consumer brands, shopping centres, airports, train stations, mixed use developments and urban regeneration. He works with a wide range of clients worldwide, his work covers trend analysis and insights, strategy definition, place branding and experience masterplanning. Ibrahim’s understanding of consumers’ relationship with brands and their engagement with physical and digital environments lies at the heart of his work. This understanding is built through deep insights into the future of consumerism, retail and brands and their impact our town centres and high streets He is a regular speaker at conferences and a frequent contributor to journals and trade press. He has written for The Economist ‘Insights’. He is also a published author with his book, ‘Future Ready Retail’ which explores the future of retail and it’s impact on brands, the consumer experience, our high streets and town centres. When he is not overseeing the ‘ideas fuelled’ studio at Portland, Ibrahim is normally found in his workshop making sculpture and furniture, fiddling with classic cars or managing his woodland whilst riding his tractor!