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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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Free registration — event starts 1 February

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Born Bizzy

Stand: 5E41
Bounce Sales & Marketing

Stand: 5G37
Brainstorm Limited

Stand: 5G39
Brown Watson Ltd

Stand: 5M24
BTL Diffusion UK Ltd

Stand: 4F40
Carta Mundi UK Ltd

Stand: 5H23
Coach House Partners

Stand: 4G25
Cozy Time

Stand: 5F12-G13

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Rainbow wall sticker pack

Stickerscape Limited

Our rainbows wall sticker pack is perfect for adding some fun to a child’s bedroom. These quality wall stickers can be applied in moments and are also repositionable and cleanly removable from painted ...

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Peppa Pig wall sticker pack

Stickerscape Limited

Our Peppa and Friends wall sticker pack is perfect for adding some fun to a child’s bedroom. Inspired by the hit TV show, these quality wall stickers can be applied in moments and are also repositiona ...

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Stickerscape Limited

Our Guess How Much I Love You leaves wall sticker pack is perfect for adding some fun to a child’s bedroom. These quality wall stickers can be applied in moments and are also repositionable and cleanl ...

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The Gruffalo wall sticker pack

Stickerscape Limited

Our Gruffalo wall sticker pack is perfect for adding some fun to a child’s bedroom. These quality wall stickers can be applied in moments and are also repositionable and cleanly removable from painted ...

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Cute Halloween window sticker pack

Stickerscape Limited

Our Cute Halloween window sticker pack is perfect for creating a spooky window display for Halloween. These quality window stickers can be applied in moments and are also repositionable and cleanly re ...

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Christmas Fun window sticker pack

Stickerscape Limited

Our Christmas Fun window sticker pack is perfect for creating a festive window display at home. These quality window stickers can be applied in moments and are also repositionable and cleanly removabl ...

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Nursery

Powell Craft Ltd

Shop everything you might need for a nursery! We have beautiful blankets, bunting, clothing, chairs and more.

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Rainwear

Powell Craft Ltd

Keep dry and warm in our all-year-round raincoats! Choose from our wide range of colourful prints - all exclusive to us. Available for women and children.

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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