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Spring Fair, the UK’s leading Home, Gift and Fashion trade show, is proud to announce the launch of its exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary. ... -
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Scent marketing, also known as ambient fragrance, is a strategic approach used by retailers to enhance the customer experience and strengthen brand identity through the use of specific scents. By diff ... -
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Periodic spikes, often tied to holidays like Christmas, Valentine's Day or cultural events like New Year’s Eve, create lucrative opportunities for businesses to capitalise on heightened demand. But st ...