Thank you

With online retail sales up by 37.2% in 2020, the pandemic has set new records across the board. The challenge for retailers now is to maintain this momentum. 

Over the last four days, the UK's largest and longest running trade show for home, gift and fashion, has generated millions of pounds worth of business kick-starting and refuelling the retail industry.

While digital may continue to be a looming threat over high street businesses, it will never replace the in-store experience. Certainly, retailers can capitalise on hybrid opportunities, such as augmented reality or click-and-collect. But we can always do more to make our customers feel good.