Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB


Sweet William Designs

Hall 6-7 & 20 Stand 6N10
  • Bird & Pet Care
  • Kitchenware
  • Greetings & Stationery
  • Homewares
  • Housewares
  • Novelty
  • Seasonal Decorations
  • Him
  • Her
  • Couples
  • The Family
  • Children
  • Pets
  • Designer
  • Wholesale
  • Manufacturer
  • £0 - £19
  • £20 - £49
  • Voucher
  • Contemporary Gift

Welcome to the charming world of Sweet William. British designed gifts and homewares inspired by founder Emma Wood's faithful four-legged friend, William the Black Labrador. The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead. Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William's Black Labrador mug and now featuring a growing variety of popular breeds and products. Sweet William are all about celebrating people's love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.


Studio 16, Unit 7
Thames-Side Studios
Harrington Way
Select a state
SE18 5NR
United Kingdom



Contact Exhibitor

  • Lovely ceramic dog bowls for your best friend.
  • Launched in 2017 and a great pick-up gift for any dog lover.
  • Organic Cotton Aprons with adjustable neck strap.
  • Now available in all 26 breeds/designs
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