Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB


Sweet William Designs

Hall: Hall 4 Stand: 4F56
  • Bird & Pet Care
  • Kitchenware
  • Greetings & Stationery
  • Homewares
  • Housewares
  • Novelty
  • Seasonal Decorations
  • Him
  • Her
  • Couples
  • The Family
  • Children
  • Pets
  • Designer
  • Wholesale
  • Manufacturer
  • £0 - £19
  • £20 - £49
  • Voucher
  • Gift

Welcome to the charming world of Sweet William. British designed gifts and homewares inspired by founder Emma Wood's faithful four-legged friend, William the Black Labrador. The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead. Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William's Black Labrador mug and now featuring a growing variety of popular breeds and products. Sweet William are all about celebrating people's love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.


30 Trinity Wharf
Harrington Way
SE18 5NR
United Kingdom



Contact Exhibitor

  • Lovely ceramic dog bowls for your best friend.
  • Launched in 2017 and a great pick-up gift for any dog lover.
  • Organic Cotton Aprons with adjustable neck strap.
  • Now available in all 26 breeds/designs
  • Show discount

    02 Apr 2018 Sweet William Designs
    10% discount on all show orders (minimum £150 ex vat). Not valid in conjunction with any other offer. 
View all Exhibitors
Newsletter - Image

Do not add any content here, please.

Newsletter Sign Up

Stay up to date with the latest retail insights, trend information, how to guides and show news delivered to your inbox every month.

Our Partners