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5-8 FEBRUARY 2023
NEC BIRMINGHAM, UK

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26 Jan 2021

Memories Collection Lookbook & Catalogue

F.Y.G Hall: Hall 4 Stand: 4E84

THE ‘MEMORIES’ COLLECTION IS A CELEBRATION OF THE JOY THAT COMES AS WE REFLECT ON KEY MOMENTS FROM OUR PAST. THERE ARE SEVERAL WAYS TO REMEMBER THE PAST, BUT PERHAPS IT IS THROUGH SCENT THAT WE MOST STRONGLY FIND OURSELVES RELIVING THE FEEL OF ANY PLACE AND THE EMOTION INVOLVED.

IN THIS WAY, SCENT IS A UNIQUELY POWERFUL TOOL AND SO THIS COLLECTION HAS BECOME SOMETHING DISTINCTLY EVOCATIVE WITH THE POWER TO STIMULATE, CALM, RESTORE, EXCITE AND INVIGORATE OUR SENSES, EVEN WHEN WE ARE SIMPLY LIVING OUR EVERYDAY, OFTEN STRESSFUL, LIVES.

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