Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB

2-6 FEBRUARY 2020 - EVERYDAY SECTOR OPENS 1 FEB

How to Guides

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  • Today’s consumers are a lot different to the consumers that have come before them.If you are looking to tap into this consumer, the following ways are a good start.
  • We’ve broken down this complex generation and come up with the best ways to use marketing to reach Generation Z.
  • Although you might think that building a brand is exclusively for the likes of global retailers, you’d be wrong. Even small or artisan stores need a brand.
  • We’ve laid out our top 5 ways to increase conversions on online retailer's websites, while bringing that in-store feeling into the digital world.
  • Don’t pay heed to headlines that scream about the apocalypse facing the high street. Bricks and mortar stores are not going anywhere anytime soon. That's not to say retailers shouldn't be looking for innovative ways to ensure success. 

     

  • If you think of retail trends as something that only applies to big businesses, then take heart – the right insight and action will get you much further than oodles of budget.
  • Consumers are bombarded with information on all channels, and have learnt to filter and ignore most of what they see...
  • Starting to write can sometimes be a daunting task, whether you’re writing a blog, a tweet, or a bit of text to go on an advert...
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