Products that change lives: Vurchoo Jewellery

Products that change lives: Vurchoo Jewellery


Formerly a graffiti artist, Alex Angel-Benscher the founder and designer of Vurchoo Jewellery launched this revolutionary business in 2015. Now, Vurchoo has grown to become a successful jewellery brand with products in more than 40 stores across the UK.



The brand not only empowers pupils but has an ethical business model dedicated to supporting communities. By giving 10-25% of profits to UK and international charities, via their UK partner registered charity Teach a Man to Fish, they've helped to change lives around the world, for the better. Alex shares his experience and insights on creating a profitable and socially conscious brand.









If you enjoyed this exclusive brand interview explore our recent behind the brand interview with gift brand, Lesser & Pavey.

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