How to make the most of your Easter displays?
Learn from top retailers
We visited some of London’s most renowned department stores to see their creative way of displaying merchandising for Easter. This is a critical time for brands and retailers to capture the attention of potential customers and be bold.
Easter is all about chocolate eggs and ginger bread, so it can be challenging to surpass expectations and strive to make it really special each year. Fortnum & Mason, Selfridges and Liberty always manage to be successful and other retailers can get fresh ideas to improve their own Easter displays.
Chocolate eggs at Fortnum & Mason (pictured above) were hand decorated with beautiful flowers and colourful ribbons, and thoughtfully displayed in a glass container. Selfridges also goes the extra mile with its personalised hamper basket, customers can make their own or simply buy Selfridges curated Easter hamper.
It includes a carefully chosen choice of treats, from milky-smooth truffes to sweet bunnies and other seasonal favourites. Liberty also had a great selection of products with a special edition of Charbonnel et Walker, with rabbit illustrations by Beatrix Potter.
If you’re fond of her work, the Victoria & Albert Museum has an exhibition about her life, and the places and animals that inspired her most beloved characters, open until January 2023.
According to ONS, January was a particularly good month for department stores. Sales rose by 7% compared with the previous month, as the anxiety of visiting physical stores diminished. Customers are happy to be back on the shop floor and Easter is a great opportunity to boost loyalty and increase sales.
Just make sure your visual merchandising is performing well. Be inspired by London’s top retailers and add beautiful flower arrangements, a special assortment of colourful sweets and chocolate eggs, and let’s not forget the Easter Bunny.