01 Feb 2024

Boosting British Commerce

Boosting British Commerce

The Department of International Trade's Export Academy Takes Center Stage at Spring Fair


The Department of International Trade will actively promote its Export Academy at Spring Fair this year. This strategic initiative seeks to empower both brands and retailers, offering a wealth of benefits that extend beyond borders. As the world grapples with economic uncertainties, the Export Academy presents an exciting opportunity for those seeking to expand their business in the global marketplace.


Unveiling the Export Academy


The Export Academy is a comprehensive resource designed to equip businesses with the knowledge and skills required for successful international trade. By choosing Spring Fair to showcase this initiative, DBT aims to reach a diverse array of brands and retailers, highlighting the advantages of venturing into global markets.


Empowering Brands: A Global Canvas for British Products


  1. Market Expansion Opportunities: The Export Academy facilitates a seamless transition for British brands into the global market. Through tailored courses and expert guidance, businesses can navigate the complexities of international trade, identifying new markets and capitalizing on emerging opportunities.
  2. Cultural Intelligence: Understanding the intricacies of different cultures is crucial for successful international trade. The Export Academy offers insights into cultural nuances, enabling brands to tailor their products and marketing strategies to resonate with diverse audiences. This cultural intelligence is a key element in building trust and establishing a solid foothold in foreign markets.
  3. Export Financing and Logistics: Navigating the financial and logistical challenges of international trade can be daunting. The Export Academy provides valuable insights into export financing options, supply chain management, and logistics, ensuring that brands can efficiently and cost-effectively deliver their products to customers worldwide.
  4. Networking and Collaboration: Spring Fair serves as a hub for retail professionals, making it the perfect platform for the Export Academy. By participating in the trade show, brands can connect with potential partners, distributors, and retailers from around the globe. These networking opportunities can pave the way for mutually beneficial collaborations, fostering business growth on an international scale.

Empowering Retailers: Diversifying Product Offerings

  1. Access to Unique Products: Retailers attending Spring Fair can benefit from the Export Academy by gaining access to a diverse range of unique British products. As brands expand their reach globally, retailers have the opportunity to enrich their product offerings with exclusive items that cater to the evolving tastes and preferences of their customer base.
  2. Trendspotting and Innovation: The Export Academy offers retailers insights into global market trends and innovations. By staying informed about international consumer preferences, retailers can stay ahead of the curve, curating a product selection that aligns with the latest global trends, ensuring they remain competitive in the ever-evolving retail landscape.
  3. Enhanced Customer Experience: By collaborating with brands that have undergone training through the Export Academy, retailers can enhance the overall customer experience. Access to high-quality, internationally recognized products can elevate a retailer's brand image and attract a broader customer base seeking unique and premium offerings.


Bridging the Gap: A Win-Win for Brands and Retailers


The collaboration between the Department of International Trade's Export Academy and Spring Fair provides practical strategies on how businesses can trade internationally. This initiative aims to strengthen the global footprint of British businesses, creating a win-win scenario for both exporters and retailers.

The Department of Business Trade and Export Academy at Spring Fair represents an exciting opportunity for British retail. Empowering brands with the knowledge and tools needed for successful global expansion, while offering retailers access to a world of unique and innovative products, this initiative promises to reshape the landscape of international trade.


Listen to one of our exhibitors from Burleigh Pottery explain their exporting journey on the Inspiring Retail Stage:


"Selling Overseas: How I Grew my Business and the Lessons I Learned" - 06 Feb 2024 at 10:30 - 11:10 - Inspiring Retail Stage


Join Jim Norman, Managing Director of Burleigh Pottery, and discover how they transformed their business into a successful international enterprise. This session is packed with fascinating insights and practical tips for taking your business global. Hear firsthand from an experienced business owner and gain expert advice on key topics such as:

  • How they initiated and navigated their first steps into exporting. 
  • Strategies for finding their first international customer. 
  • Challenges faced during expansion and lessons learned. 
  • The types of support received and the role of the Department for Business and Trade. 
  • Top recommendations for financing growth.


Hosted by Nigel Barker, an Export Academy Adviser from the DBT, this session is an invaluable opportunity to learn about expanding your business and the free support available from the UK Export Academy. Don't miss the interactive Q&A segment where you can have your specific questions addressed.


DBT will be in our Exhibitor Lounge 1 in Hall 3, Piazza Side, as well as offering practical advice exclusively to our exhibitor audience with breakfast briefings, not to be missed if you are looking to learn more about international exporting opportunities.


The Export Academy Webinar


Please let us know if you would like to be sent more information regarding the Export Academy Webinar, in collaboration with Spring Fair, to receive more information and practical advice to support your business exporting overseas.



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