Header Info and Dates

4-7 FEBRUARY 2024

Smart toys & Games

Hall: Hall 5 Stand: 5K21

Smart Toys and Games is home to eight exciting award-winning educational brands including SmartGames; the worldwide leader in multi-level logic games, SmartMax; the pioneering pre-school magnetic construction system for young children, and GeoSmart; the future of geomagnetic play.

Other award-winning brands in the portfolio are Happy Cube, a fun range of EVA foam puzzles; Smartivity, a collection of sustainable wooden construction & activity sets; Go Genius, an eco-friendly collection of educational board games; True Balance, a fantastic fidget toy for adults and children and The Happy Puzzle Company

Smart Toys and Games cater for children as young as one all the way up to adults. All Smart Toys and Games feature engaging and educational mechanics that encourage learning through play and mindfulness. With popular themes that attract both children and adults, the company ensures every toy & game is colourful, durable and designed to be passed down through the generations.


United Kingdom



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  • Show your brain some love with these colourful gemstones. Can you fit all the double-sided puzzle pieces on the game board? This travel-friendly puzzle game comes with a double-sided game board and 12 ...
  • Take the educational trip of a lifetime with this entertaining, eco-friendly board game.  Supporting Key Stage 1 and 2 teaching, this fun board game is designed to help and improve children's knowledg ...
  • Calling all adventurers! It's time to find the ancient temple on a forgotten island! Find the right combinations to place the pieces and locate the ancient temple. 80 challenges to bring you to the en ...
  • Get your Wobbly Cars Moving! Create your own Wobbly train and pull it along. Mix your cars and funny face balls to create different wobbly combinations or use the pull rope as a fishing rod.
  • Peekaboo! It's time to take a trip to the zoo! The zoo-animals love playing peekaboo! Can you spy with your little eye where these fun-loving animals need to go? Choose a challenge and try to stack th ...
  • SmartGames is the best of both worlds; challenging entertainment and brain training. It takes 'having fun' to a new level. Playing SmartGames is about knowing your boundaries and overcoming them.
  • 5% discount for all orders placed at the show for delivery before 31st March 2023.

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