Header Info and Dates

4-7 FEBRUARY 2024

Jellycat Ltd

Hall: Halls 8,7,6 Stand: 7B30-C31

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometimes cute but always with a little something different that makes them stand out from the crowd! 

We have designed in the UK since the beginning and continue to work with designers in London and around the country. The small range we launched with in 1999 was individual and most unusual, announcing ourselves as a soft toy creator with a difference. Since then we have continued to work hard to combine the coolest designs with the most luxurious of fabrics in the process creating thousands of wonderfully innovative soft toys.

We are continuously experimenting with designs, trying to find the most lovable combination of soft squidginess and quirky which are launched in two collections each year. Seek out our quirky critters wherever you go!


United Kingdom



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  • Get tangled up with our gorgeous Odyssey Octopus. The perfect cuddly companion with its smiley face, bright eyes and eight dangley tentactles in a gorgeous minty green supersoft fur.
  • A curious cutie with waggle wings and minty-marvellous sparkle fur, this little legend has perky ears, squashy spines and a long, loopy tail. Dragons love stories, especially at bedtime, so spin some ...
  • Welcome to beautiful Beatrice Butterfly! In gorgeous pink tones and soft textured wings this, Beatrice just wants to play in the garden all day! 
  • The only kind of tweeting we need! Squat and sweet in soft block colours, these bonny Birdlings are perching patiently watching the world go by.  There are 4 perfectly petite Birdling friends; Blue Ti ...
  • Our smiley Fleuries are so happy to see you! These happy and sunny flowers in their soft vibrant fur are the perfect pals to brighten your day. Our cheery Fleuries come in 3 styles; Sunflower, Daisy a ...
  • Silly and squishy, its Sensational Seafood! Shrimp, Sardine, Mussel, Scallop and Langoustine make up our merry marine mates. 
  • Hello, is it Brie you're looking for? Or perhaps a slice of our swish Swiss? Our Amuseable Cheeses are the perfect homage to fromage. 
  • Bobbie Elly is just the perfect snuggle buddy. It's soft texture and soothing colour makes them perfect for bedtime cuddles.  
  • Carey Calf is a divine dollop of cream, with bold black patches of supersoft fur. Lollopy-gentle with suedey hooves, horns and snoot, this calming cow gives very cosy cuddles. With a tassel tail and n ...
  • A Jellycat favourite; Bashful Bunny in its super-soft fur and lovely long flopsy ears mean that with just one cuddle, you'll never want to let go.

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