Your online profile acts as a virtual stand that will engage, influence and motivate buyers before, during and after your appearance at the live event.
WHAT IS THE STANDARD EXHIBITOR MARKETING PACKAGE?
The Standard Exhibitor Marketing package is included as part of your exhibiting contract. It provides you with a web profile page that you can enhance with additional content such as profile photo; company description; tags; products; social media links etc. Enhanced profiles are proven to increase buyer engagement, influence and motivation before, during and after the show.
Try to treat your online profile as you would your stand; dress it with high quality content, include different channels for buyers to engage with you, and promote your brand identity to make a positive first impression on buyers when they are planning their visit. Your online profile is likely to be the first point of contact with buyers and remains on the website for the full show cycle, so it’s important to add your content as soon you can.
Your online profile has been designed to encourage buyers to engage with you by traditional means, via your social networks or by using our email enquiry service. More channels to engage with you means more opportunities for you to generate valuable sales leads and sales prospects before and after the show.
HOW DO I MAXIMISE THE BENEFITS FROM MY ONLINE PROFILE
Start small, but start now. We strongly recommend that you start to enhance your online profile as soon as you have received your Exhibitor Zone login email. You can highlight a selection of the products you’ll be exhibiting, new launches as well as excite and engage buyers via your social networks long before the show.
WHAT IF I DON'T WANT TO UPLOAD CONTENT ONTO MY ONLINE PROFILE?
You don’t have to enhance your online profile, but that’s a bit like not dressing your stand at the show. With so many products and suppliers on display, buyers expect and want to preview as much as they can to help them decide which products to buy and which exhibitors to visit at the show. Buyers also use the website as a reference tool after the show.
HOW DO I ADD CONTACT DETAILS TO MY PROFILE SO VISITORS CAN CONTACT ME?
We have given you the option to choose what details you include on your profile and to add them yourself in the exhibitor zone; you can fill out your address, phone number and website URL by login into your Exhibitor Zone and clicking on ‘My Profile’ on the left hand side task bar.
HOW DO I CHANGE THE CONTACT WHO RECEIVES THE EXHIBITOR ZONE LOGIN DETAILS AND MARKETING COMMUNICATION?
Please contact Ascential Assist on the below contact form with the contact you would like replacing and the full name, email address and phone number of the replacement.
WHAT SHOULD I DO IF I HAVE LOST OR MISPLACED MY LOGIN DETAILS TO THE EXHIBITOR ZONE?
Click on the Exhibitor Zone login link situated at the top left of the website and follow the ‘Forgotten your password’ link.
CAN PEOPLE EMAIL ME FROM MY WEB PROFILE PAGE AND CAN PEOPLE SEE MY EMAIL ADDRESS?
There is a ‘Contact Exhibitor’ button on your web profile page that launches an enquiry form. The enquirer is asked to complete the form including; their name, email address and message. Your email address is hidden and all messages are checked before being sent to your email address
Please note: Enquiries made via your online profile are sent to the email address that we hold for the marketing contact that you have provided us on your exhibiting contract. If this has changed, please contact Ascential Assist on the below contact form. The message is also stored on your exhibitor zone under ‘Messages’ on the left hand task bar.
WHAT SHOULD I INCLUDE IN MY COMPANY DESCRIPTION?
Your company description should inform customers what you do and how you do it. Describe your company and products clearly and concisely, using short descriptive sentences. Avoid writing your stand number, telephone number or web address, as these are already included elsewhere on your profile. The website will automatically pick out words to include in your Tags section, so make sure to use words, which accurately describe your products.
HOW DO VISITORS TO THE WEBSITE FIND MY PROFILE PAGE?
EXHIBITOR MANUAL & OPERATIONS
There are some forms that are mandatory and must be completed before the show. In addition, there are other forms that can help you personalise your stand at the show. We will send you reminders in the lead up to the show. In addition, you can find a selection of the frequently asked questions below that we hope you’ll find useful.
HOW DO I GET ACCESS TO THE ONLINE EXHIBITOR MANUAL?
Click on Exhibitor Zone at the top of the website, once logged in to the exhibitor zone please click on ‘Key Information’. Once on the key information page, you should see the Exhibitor Manual link on the left.
I HAVE BEEN TO THE SHOW BEFORE, DO I STILL NEED TO LOG INTO THE MANUAL?
Yes. There are a number of compulsory forms which you must complete prior to your arrival on site for each show. In addition, it is important that you login to check that all the details that we hold for you are correct.
WHAT IS MY STAND NUMBER?
You can either view your online profile or log into the Exhibitor Manual; your hall & stand number will be visible.
Note: if your stand number is 4G13 it means you are in hall 4, row G and stand 13.
WHAT ARE MY STAND DIMENSIONS?
Where can I register for my exhibitor badges?
WHAT IS INCLUDED IN MY STAND PACKAGE?
These details can be found on your Contract or Invoice.
CAN I CHANGE THE POSITION OF MY STAND?
I ALREADY HAVE INSURANCE, DO I NEED TO TAKE OUT ADDITIONAL INSURANCE FROM ASCENTIAL EVENTS?
WHAT IS THE DIFFERENCE BETWEEN A SHELL SCHEME AND SPACE ONLY?
Space only – marking on the floor. You build your own stand within this space and are responsible for floor coverings and dividing walls as a minimum.
Shell Scheme – Carpet, walling and fascia displaying company name and stand number.
WHAT IS THE MAXIMUM HEIGHT I CAN BUILD MY STAND TO?
The minimum height of the dividing walls in a space only stand is 2.5m. If you intend to build over 4m you will be required to have a structural engineer approve the design and construction. A Standard Shell Scheme stand is 2.5m high. A traditional Shell Scheme stand is 2.75m high.
WHAT ARE THE DIMENSIONS OF THE SHELL SCHEME PANELS?
HOW DO I ACCESS THE HALLS WITH THE PRODUCTS I WANT TO DISPLAY ON MY STAND?
HOW DO I ORDER EXTRA FURNITURE OR LIGHTING?
Furniture: You can order additional furniture or lighting through the Exhibitor Manual. Your furniture and lighting will be delivered/installed on your stand during build-up.
Please note: A surcharge will be added to electrical orders placed closer to the show. Further information on this can be found on the electrical order form or contact Ascential Assist on the below contact form.
WHAT SECURITY DO YOU PROVIDE TO KEEP THE PRODUCTS ON MY STAND SECURE?
CAN I PARK AT THE VENUE?
CAN MY COMPANY EXHIBIT?
If you are interested in exhibiting at Spring Fair, please fill in our exhibit form and a member of our team will contact you shortly.
WHAT IS THE VOLUME HALL?
The Volume GIft & Home Sector and Volume Halls are destinations for volume and bulk wholesale gift and home products.
There are many different exhibitors in the Volume GIft & Home Sector including those that sell day-to-day household items, outdoor activity products, and baby care.
The Volume Hall opens a day early to allow for extra day of trading dedicated to bulk purchasing. (Standard registration and visitor badges will grant you access to attend this early open)
Grow your business in a big way in the Volume Gift & Home sector.