Using Data to De-Risk Decisions and Maximise ROI in Retail Licensing
04 Feb 2025
Licensing Lab
Licensing Lab
Licensing IP for retailers is a high-stakes venture. Success depends on truly understanding your audience, spotting trends, and aligning with the right brands. Join Tom Williams, CEO of The Insights Family, to break down how data-driven insights can help you confidently choose the right IP, de-risk your investment, and maximise ROI.
Tom will share how retailers can use data to better understand what their customers want, predict demand, and uncover new opportunities—whether you're targeting kids, parents, or young adults. You'll walk away with practical tips to fine-tune your marketing strategies, build stronger licensing partnerships, and ensure your product offerings hit the mark.
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