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Scent Strategies for Retail: Boosting Brand Experience and Sales

03 Feb 2025
Masterclass Studio
Masterclass Studio
Discover how scent can transform your retail space, boost customer engagement, and drive sales. This expert panel explores the latest trends in scent diffusion, the power of bespoke fragrances and how to create unforgettable brand experiences. Learn why scent is the secret weapon for successful retail in 2025 and beyond.
Chairperson
Nicole Higgins, Retail Consultant - The Buyer and Retail Coach Ltd
Speakers
Nathalie Rouquet, Perfumer & Account Manager - Quintessence Fragrances
Julia Dunne, Senior Fragrance Evaluator - Quintessence Fragrances
Stephen Spencer - Board Chairman, Ambience Director - Stephen Spencer + Associates

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