Branding and Experience Masterclass
Whether you're a startup, a multinational brand, or anywhere in between, elevate your brand with leading brand innovation studio, Dalziel & Pow. With a rich portfolio including Next, M&S, Pandora, Molton Brown and Primark - D&P believes that brands need a clear purpose and to express it with their personality, people, processes, products and places. To build on this, they have created a holistic Brand World model, showing how these six pillars work together to create engaging brands and experiences.
They will be exploring best practice examples, sharing how each pillar plays its own vital role and when they work together as a holistic brand ecosystem, it creates the brands that are thriving in today's new era of experience. The most successful brands deliver on all six, and these are the brands that people want to spend their time with and money on.