Wallace and Gromit Cross Borders: How Aardman Adapts to Audiences Around the World
02 Feb 2026
The Licensing Lab | Hall 4
Partnerships & Possibilities
Leadership & Legacy
Discover how Wallace & Gromit are reaching new generations worldwide as Aardman explores the rising nostalgia surrounding the brand and the characters’ surprising international momentum. See how a blend of timeless design, strong emotional identity and cultural adaptability enables these treasured characters not only to travel the world, but to thrive with every new audience they meet.
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