Stand Out with Ease: Elevate Your Product Range with Designers
02 Feb 2026
The Licensing Lab
Craft & Creativity
Emma Lawrence, CEO of Emma Lawrence Designs, shows how licensing doesn’t have to rely on major characters - fresh, commercially powerful products can come from collaborating directly with illustrators. She highlights how retailers can brief, partner and co-develop unique, design-led ranges with confidence. Drawing on her own retail successes, Emma shares practical steps that demonstrate how illustrator-driven creativity helps retailers stand out.
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