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POWER TALK with Koreen Fader, Chief Executive Officer, QVC | From TV to TikTok: The Evolution of Live Commerce

01 Feb 2026
The Hidden Forum
Leadership & Legacy Transformation & Innovation Commerce & Community

In this candid Power Talk, Koreen Fader explores QVC’s evolution from a pioneering TV retailer to a truly multi-platform live commerce business. From “shop-tainment” to TikTok Shop, creators, algorithms and instant checkout, Koreen shares how QVC is adapting to changing consumer behaviour and accelerating growth.
 

The conversation will explore live shopping as a growth engine, building emotional connection through entertainment-led retail, using data and speed to navigate trends and supporting both emerging and established brands in an increasingly dynamic retail landscape.

Chairperson
Priscilla Pollara, Journalist, Founder & PR Coach - Top Trick
Speakers
Koreen Fader, Chief Executive Officer and Market Leader - QVC UK at QVC Group
View all Discover the Spring Fair 2026 agenda

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