POWER TALK with Koreen Fader, Chief Executive Officer, QVC | From TV to TikTok: The Evolution of Live Commerce
01 Feb 2026
The Hidden Forum | Hall 5
Transformation & Innovation
Leadership & Legacy
Commerce & Community
In this candid Power Talk, Koreen Fader explores QVC’s evolution from a pioneering TV retailer to a truly multi-platform live commerce business. From “shop-tainment” to TikTok Shop, creators and algorithms, Koreen shares how QVC is adapting to changing consumer behaviour and accelerating growth.
The conversation will explore live shopping as a growth engine, building emotional connection through entertainment-led retail, using data and speed to navigate trends and supporting both emerging and established brands in an increasingly dynamic retail landscape.
Scent Partner:
Where Fragrance Matters
Stand: 4H28
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