The Power of Quiet Licensing
03 Feb 2026
The Licensing Lab
Transformation & Innovation
Partnerships & Possibilities
Join us as we explore how Joules, one of the UK’s most resilient and beloved lifestyle brands, uses strategic licensing to strengthen its identity and expand its reach. Joules’ Licensing Manager, Victoria Downes, and Business Development Manager, Josie Will, share live case studies from the brand's partnerships, revealing how thoughtful collaborations can drive sustainable growth. Expect practical insights on forging partnerships that build brand identity, broaden product categories and reinforce customer relationship to brand.
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