From Lookbook to Basket: The Trends, The Edit, The Sale
02 Feb 2026
The Style Atelier
Commerce & Community
Transformation & Innovation
Step inside the creative process as stylist Rebekah Roy takes a trend from first spark to final sell-through — live on stage. This is where runway ideas are deconstructed, reimagined and rebuilt into edits that resonate with real shoppers, right now.
Working alongside a leading fashion buyer, Rebekah will translate high-fashion direction into tangible looks designed to succeed on the shop floor and the social feed. Watch in real time as they break down why certain trends hit, how they’re adapted for different audiences and the thinking that turns inspiration into commercial impact.
Expect instinct, spontaneity and plenty of fashion chemistry as aesthetic meets analytics, creativity meets commerce and style becomes strategy.
Speakers
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