Design Without Permission: Rethinking Design at Scale
03 Feb 2026
The Design Studio | Hall 6
What if the biggest barrier to better products isn’t creativity — but the rules we’ve inherited? In this keynote interview, Products of Change founder Helena Mansell-Stopher and Dunelm’s Jo Seddon explore how collaboration is reshaping the way products are designed, developed and scaled for everyday living.
This is a candid look at translating high-end design thinking into mass-market reality, challenging legacy processes and why meaningful innovation only happens when retailers, suppliers and partners stop working in silos and start building differently — together.
Chairperson
Speakers
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