Demystifying the Price Point: How to Value and Sell Licensed Products
01 Feb 2026
The Licensing Lab | Hall 4
Partnerships & Possibilities
Commerce & Community
Pricing remains one of the trickiest areas in licensing. In this session, industry experts explore how to balance brand value, customer expectation and retail margin to create products that truly perform — offering retailers and licensees practical insight into what drives commercial success.
Chairperson
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