Demystifying the Price Point: How to Value and Sell Licensed Products
01 Feb 2026
The Licensing Lab
Partnerships & Possibilities
Commerce & Community
Pricing remains one of the trickiest areas in licensing. Ian Downes, Director of Start Licensing, Matthew Gibson, Head of Partnerships and Licensing at Oddballs and Sandra Vanstan, Head of Licensing at William Lamb Group, explore how to balance brand value, customer expectation and retail margin to create products that truly perform - offering retailers and licensees practical insight into what drives commercial success.
Chairperson
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