Curating Relevance: The Buyer’s Role in Contemporary Retail
02 Feb 2026
The Style Atelier | Hall 2
As fashion moves faster and audiences fragment, the role of the buyer has become more nuanced than ever. Beyond spotting trends, buying today is about reading culture, understanding timing and building edits that resonate creatively while still delivering commercial clarity.
In this fireside conversation, Gill McCulloch, Buying Director at Anthropologie Europe, joins Caryn Franklin MBE to explore how modern buying decisions are made — from balancing instinct with data and navigating digital disruption, to shaping brand mix, partnerships and product ranges that stay relevant and meaningful well beyond the first order.
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