The Buyer’s Eye: The Secrets of Retail Selection
01 Feb 2026
The Style Atelier
Commerce & Community
Partnerships & Possibilities
What truly makes a product irresistible to buyers — and how do brands earn that coveted space on the rail? In this candid and insightful conversation, leading fashion buyers reveal the creative and commercial decisions behind successful curation. From trend evaluation and brand storytelling to managing risk and nurturing ongoing relationships, this session explores the blend of instinct, data and emotional intelligence that defines modern buying. Discover what catches a buyer’s eye, what sustains their interest and how today’s retail partnerships evolve beyond the first order.
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