BAGPUSS: Family Fandom - How Comfort Brands are Winning with Consumers in “Unusual” Times
01 Feb 2026
The Licensing Lab
Leadership & Legacy
Partnerships & Possibilities
"Once upon a time, not so long ago, there was an unusual shop..."
Explore how nostalgia brands are creating new twists on the familiar and how retailers are using “Family Fandom” to unlock a retro world that feels both accessible and relevant for the whole family. Threewise, the Licensing Agents behind BAGPUSS ®, share why timeless IP continues to resonate amid shifting shopping habits and growing sustainability expectations.
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