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Tom Williams

Tom Williams

CEO, Insights Family

Tom joined The Insights Family in February 2023, and as CEO has accelerated the company's global expansion with offices in New York and London. He led a successful BGF-backed fundraise, providing the company with the resources to further its mission of delivering world-class insights on kids, young people, and parents to clients in 22 markets.

Before joining The Insights Family, Tom co-founded Voxpopme, a video feedback and analytics platform, in 2012. Under his direction, the company became the market-leading video insights solution, establishing a global footprint in the US, UK, and Australia, and was recognised as the UK's number one tech platform for qualitative research.

Tom's entrepreneurial journey also includes founding Scaling SaaS Sales, a consultancy dedicated to supporting high-growth start-ups in developing effective growth strategies, tactics, and fundraising plans.

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