Shirley Leader

Shirley Leader

Director and Owner, Velvet & Rose

Shirley is a Director & Owner of Velvet & Rose, Womenswear Boutique in the market town of Petersfield, Hampshire and previously worked for FMCG company Procter & Gamble for over 20 years in the Beauty division. 

Shirley’s product driven background coupled with the belief that the ‘consumer is boss’ has naturally flowed into her boutique where her customers are at the forefront of everything that she sells.  “We always listen to our customers & constantly learn from what they would like to purchase for themselves & others”.

Shirley enjoys networking, looking for opportunities to grow & help others, building communities & relations both locally & nationally and is serving as BIRA Director & Member of the Board of Management.  Shirley has also appeared several times on the BBC News, Radio 4 and the national press and won the Boutique Star Award for Community Hero of the Year 2023.

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