Ruth is a much sought-after advisor to Trading Directors in national and international retail, and to Category, License and Brand Leaders. She applies her knowledge and expertise to help businesses of all shapes and sizes, from large corporations to independent retailers, SME’s and start-ups, to re-connect with consumers and shoppers, unlocking business potential and accelerating profitable growth, based on fact-based and actionable insights.
Ruth has the latest trends at her fingertips, authoring syndicated and custom trend studies in consumer and shopper behaviour. This has proved to be a disadvantage as far as her own kids are concerned, as for every claim they make, e.g. all my friends have an iPhone, she has the precise data on what percentage of kids their age actually do own a mobile phone or tablet, have a social media account and every other digital device, video game or toy available on the market. It is tough having an expert in global kids’ trends as a parent!