Peter Aitken

Peter Aitken

Senior Director, Head of Customer Strategy and Insights, Kantar Insights

As Kantar's UK lead for Customer Strategy and Insight, Peter supports a fantastic team of customer and employee experience strategists, designers, and insights specialists. They love to use data to guide their clients in delivering business-changing impact, achieving commercial and customer benefits. He also co-leads the Customer Experience domain for Kantar UK. His team deliver platform-based experience measurement programmes, with their research and experience design expertise at the heart. Together, they help their clients improve daily interactions, proposition development, and innovations in the service offering. Peter has extensive experience across sectors, including financial services, telco, energy, retail, auto and tech manufacturing.

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