
Mads Panchoo
Founder,
Boxd
BOXD is a new online shop selling curated gift boxes for teens and tweens, founded by Mads Panchoo, Editor of online parenting magazine THE LONDON MOTHER. Mother of two Mads said: “I’ve had the idea for BOXD for over a year, but it was only during lockdown that I had time to put my plans into action. I noticed (from my existing audience of over 25,000 followers and in some popular parenting Facebook groups) that there wasn’t a specific place to go to buy gifts teens would want to receive, that could be sent by post, and that are focused on the teen and tween market. So I put together a focus group of young people aged 10 to 17 (mainly my kids and their friends), and together we curated a selection of products that this age group would be pleased to receive as gifts. The gift boxes can be sent for any reason or season
Sessions