Having completed a BA in Journalism many moons ago, Louise Prance is an experienced editorial professional with more than 20 years' experience in the industry.

Her illustrious career has spanned beauty, fashion, sport, travel, weddings, interiors, and more. Having been the Editor of Gift Focus magazine for many years, there's not much Louise doesn't know about the world of gifts.

Covering news, features, blogs and industry trends, Louise is a regular at the trade shows and loves nothing more than meeting new and old gift companies alike, sniffing out innovations, heralding products that are standing the test of time, and predicting what's to come in the years ahead.

A staunch environmentalist, Louise knows that we are an industry that can be guilty of overproducing, and therefore has a particular interest in companies that offer a sustainable product with a transparent supply chain process.