![Jim Norman](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/springfair-2024/media/libraries/speakers/Jim-Norman-1.png/fit-in/500x500/filters:no_upscale())
Jim Norman
Burgess & Leigh Ltd make Burleigh pottery in the home of the industry, Stoke-on-Trent. Burleigh is the most iconic and quintessentially British ceramics brand with a global following. Domestic and export customers admire the storied designs, unrivalled provenance and authentic craft skills that make Burleigh highly desirable to own.
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'Jim Norman continues the export traditions established by the business founders, Messrs Burgess & Leigh, in the late 19th'century. Jim has recognised that customers are increasingly interested in buying products that have depth and authenticity, telling Burleigh's stories to a receptive audience has helped establish the brand as the pre-eminent British ceramics brand with a growing export market.
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'Jim's advice is 'achieving success in exporting is to clearly identify what makes your products and services different. Where possible leverage this through pricing to generate strong margins'.
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