David is a Senior Strategy Director within Kantar’s Customer Experience domain working closely with organisations across retail, automotive, CPG, and Financial Services, to use CX as a key growth-enabler. David leads award-winnings teams across measurement design, insights, and consulting with the ultimate aim of supporting clients achieve sustained commercial growth.  

He has over 13 years experience in experience design, loyalty, CRM and innovation working closely with brands such as Hyundai, Halfords, Pets at Home, PlayStation and McDonalds.