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Catrina O'Brien

Catrina O'Brien

UK Licensing Director, Hasbro Inc

I am an experienced, passionate Licensing Director with over 17 years in the Industry. I have had the privilege to work with many iconic brands over the years from Barbie, HotWheels, Lazytown, Fisher Pirce, Peppa Pig, PJ Masks, Power rangers, Transformers and so many more. The Licensing industry is like a second family to me, I always say once you are in, you never leave. Its an exciting and dynamic industry to work in, full of incredible people who are very passionate about what they do.

I am a driven individual who thrives on a busy life style, with 3 Children at home ranging from 13 – 5 years, they have all enjoyed and continue to enjoy my work with me. There is never a dull moment, in between work, Football, Dance classes, School Runs and so much more – Everyday is an adventure and just like Peppa I love to jump in all of lives muddy puddles and take on new challenges and experiences.

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