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5-8 FEBRUARY 2023

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Bryony Fletcher

Bryony Fletcher

Marketing and Buying Manager, Yarnton Home and Garden

Bryony has had quite the journey from the halls of Westminster to the halls of retail. She has worked in retail branding & marketing for the last 6 years. Bryony’s passion is building brands that stand the test of time. She believed storytelling is an essential part of building a brand narrative. In a retail environment, she believes the key to success is to work closely with the Visual Merchandiser to create a brand narrative that is clear both in-store and online.

Bryony has been at Yarnton for 3 years and she also consults via her agency Fletcher and Rose. At Yarnton Home & Garden Bryony has been overseeing the rebrand of the entire store, from concept to delivery. She has also launched the online store and built up a large loyalty membership and social media following during this time.


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