Aimee specialises in guiding clients through the intricate landscape of global legislation surrounding textiles EPR. Ensuring compliance with these regulations isn't just a priority, it's a legal requirement. Aimee is passionate about driving reuse initiatives through Reconomy’s omnichannel network. By leveraging Reconomy’s extensive resources, Aimee helps clients not only meet their regulatory obligations but also explore sustainable, environmentally friendly practices that benefit both their business and the planet.

Discovering her passion for sustainable fashion was a transformative journey that began during her time at Bristol Textile Recyclers. Before that, Aimee was your typical high street shopper, constantly buying more than I needed and never truly satisfied with her wardrobe. Working in textile recycling opened her eyes to the effects of overconsumption and fast fashion. Since then, Aimee has shifted her buying habits, prioritising secondhand fashion and sustainable brands.