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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Living Nature Display Unit with LED Lights

Keycraft

Showpiece LivingNature wall display -multiple displays can be situated side by side to create a compelling brand statement in your store. Display stand is free with a minimum combined order of 30 diff ...

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Living Nature Display Unit with 2 sides

Keycraft

Display stand is free with a minimum combines order of 30 different SKUs and a minimum total order value. Ask us for more information!' Display stand has 2 sides

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Wooden Crates

Keycraft

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Wooden Crates

Keycraft

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Peter Rabbit™ X Blade & Rose Collection

Blade and Rose

Peter Rabbit'' Blade & Rose, collaboration with Penguin Ventures is an iconic collection featuring none other than children's favourite, Peter Rabbit himself!' Both brands are born from the Lake Distr ...

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Butterfly Garden

Insect Lore

Give every child the Gift of Metamorphosis with the Live Butterfly Garden! Watch the Miracle of Metamorphosis Up Close This educational kit gives children, students and families an unforgettable oppor ...

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Living Twig - Stick Insect Kit

Insect Lore

Is it a twig or an insect? 'Well, both, kind of - it's an insect that looks just like a twig and acts like one too! With this kit you can raise 8-10 Indian Stick Insects (Carausius morosus) from tiny ...

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PlayHouse - WaterWall

Wilton Bradley Ltd

PlayHouse - WaterWall It's no secret that when it comes to outdoor play, kids need no help in creating their own imaginary worlds. Water Wall is a must have for households with imaginative toddlers.' ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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