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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

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Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Paw Patrol Colouring Set

Alligator Products Ltd

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Matilda The Extraordinary Challenges Board Game

University Games UK Limited

Joining University Games best-selling Roald Dahl games collection will be the Matilda, The Extraordinary Challenges Board Game. The game’s spinner is the famous Amanda Thripp and her rule breaking pig ...

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LILALU Teacher Duck

Antony Nunn Agencies

Everyone became a teacher recently!

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LILALU Wellness Duck

Antony Nunn Agencies

The Spa Duck

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Mini Carousel Display Stand

Keycraft

15 acrylic baskets (5 per pole) Holds a total of up to 30 top-sellers! Created with innovative and theatrical design Perfect way to attract customers of all ages.' Dimensions: H 185cm x W 60cm x D 60c ...

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Large Carousel Display Stand

Keycraft

LED Lights 30 acrylic baskets (5 per pole) Displays up to 60 best-sellers! Removable dividers' Innovative & theatrical design Creates a centre of attraction for your customers Drives impulse purchase ...

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GOGOPO Carousel Display Stand

Keycraft

Showcase on-trend stationery & collectibles High-volume & high-impact display Create a theatrical centre of attraction in store 15 baskets holding up to 30 SKUs Free with qualifying orders!

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The Keycraft Express Train Display Stand

Keycraft

All aboard the Keycraft Express Train, packed full of pocket money toys designed to delight!

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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