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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Booties

Blade and Rose

Shortlisted for Gift of the year 2025 Keeping little ones feet warm in the colder months is important and these are perfect pram shoes or soft first crawler footwear. They also stay on well so your li ...

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Muslin Square and Bibs

Blade and Rose

Two-Pack Bibs and Two Muslin Squares Soft, stylish, and essential for new babies, this beautifully packaged set of two bibs and set of two muslin squares is a must-have for gifting and retail shops al ...

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Moomin™ x Blade & Rose Collection

Blade and Rose

Blade & Rose x Moomin™ Collection Launch GOTS certified organic cotton collection This unique partnership brings the heartwarming world of Moominvalley to our brand, celebrating the timeless charm and ...

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The Thames & Kosmos Science Advent Calendar

Thames & Kosmos UK Ltd

'Tis the season for science! Christmas time is experimentation time. Discover something new and amazing every day leading up to the holiday. With this advent calendar, children open a new box each day ...

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Core Collection

Blade and Rose

Each set features a long-sleeved top, matching leggings and socks but you can also mix and match with other sets, they all are designed to complement each other, so yours and your babies personality i ...

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SS25 Collection

Blade and Rose

Our latest collection features everything you need for a summer of adorable outfits, including soft muslin dresses and shorts, playful t-shirts, and easy-to-wear zip rompers. Plus, no summer look is c ...

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TB90

W Brown International

TB90 is our best selling chilrens light weight backpack / Trolley. Idea for early days at school or as a weekend bag also as underseat on a plane.

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Indoor Firework Bonanza Pack

Trafalgar Group Trading Ltd

What can we say? We have been selling this product for 13 years - and it's been our best selling item for every year - aside from 2021 when they didn't come in due to the global shipping crisis, and t ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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