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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Stationery Patches

Pawprint Family

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National Parks Patches

Pawprint Family

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RSPB Patches

Pawprint Family

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Moomin Patches

Pawprint Family

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Elmer Pins

Pawprint Family

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Care Bears Pins

Pawprint Family

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CloudBox

BTL Diffusion UK Ltd

CloudBox™ - My first dream box. The only story box with light projections! CloudBox™ is both a storyteller and a projection night light, and can be used by children from 0 to 8 years old. CloudBox™ of ...

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Flipetz

BTL Diffusion UK Ltd

Introducing Flipetz, the next (R)evolution in plush toys with a unique 2-in-1 concept of a fruit or vegetable turning into a soft plush animal. Transform the world of play and imagination with 7 diff ...

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SEE ALL PRODUCTS

Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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