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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Sensory Shakers

Brainstorm Limited

The Sensory Shaker is a calming accessory for the home, classroom, or office. Just flip the shakers and watch the calming show inside. Aesthetic design and beautiful colours. Many people find these me ...

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Water Art Themed 6 pen assortment

Brainstorm Limited

Make your own magical water creations with this unique crafting activity. So fun and easy to do! Use the stencils or your own imagination to colour the ceramic spoon then simply dip into water and w ...

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The Learning Journey Range

University Games UK Limited

The 40-strong Learning Journey range, with exciting new lines arriving in 2025, offers educational games, puzzles and toys for the key learning ages and stages, from baby and preschool, through to 12 ...

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Yello™ Eco Friendly Range

Wilton Bradley Ltd

The Yello Eco Friendly range offers a selection of seaside classics made from plastic-free materials. Using natural materials, our eco friendly range is designed to help reduce plastic waste headed fo ...

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Osprey Action Sports

Wilton Bradley Ltd

Whether it's surfing, paddle boarding, kayaking or coasteering, the range of Osprey Action Sports watersports equipment has everything you need to perform at your very best. Rugged and built with the ...

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Hydro-Force™ Paddle Boards

Wilton Bradley Ltd

Hydro‑Force™ stand-up paddle boards have been crafted and fine-tuned to suit a variety of water adventures. From touring on flat water to cruising on the best-selling all-around convertible kayak SUPs ...

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The Little Bluebird Theatre

Orange Tree Toys Ltd

The Little Bluebird Theatre is a beautiful wooden table top theatre set, featuring interchangeable scenes, set pieces and a selection of fairytale characters. It includes two sticks to support the cha ...

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Xootz - Land Rover Discovery

Wilton Bradley Ltd

Xootz Ride-Ons. Land Rover - Discovery Let your kids drive in style with the Land Rover Discovery Ride-On The officially licensed Land Rover is a miniature version of the Discovery 4 in a stylish high ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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