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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Ty UK Ltd

Stand: 5F10, 5E10
Whitehouse Leisure International Ltd

Stand: 5L20-M21
Wild Republic Europe APS

Stand: 5G40-H41
WILLIAM LAMB GROUP

Stand: 5K20
Wilton Bradley Ltd

Stand: 5G30-H31
Ziggle Baby Ltd

Stand: 5G25

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Go Genius IQ - The Board Game

Whiz Kid Games

This great fun board game is designed to improve children's verbal and non-verbal reasoning. Players travel round the board answering multiple choice questions that have to be solved through an unders ...

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Go Genius General Knowledge - The Board Game

Whiz Kid Games

This great fun board game is designed to improve children's general knowledge. Players travel round the board answering multiple choice questions on everything from art and science to history and spor ...

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Puce et Pilou

Moulin Roty (UK) Ltd

Our latest collection of fun characters with a touch of retro style - including soft toys, baby accessories and household items all for children.

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Les Rosalies

Moulin Roty (UK) Ltd

The most gorgeous rag dolls, with French-designed outfits using designer fabrics. A stunning gift to be handed down through generations.

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La Grande Famille

Moulin Roty (UK) Ltd

Our signature range of wonderful characters, all designed in France with Moulin Roty's wonderful style. Each toy has their own very distinct personality and a fabulous outfit! Available in an assort ...

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Arthur et Louison

Moulin Roty (UK) Ltd

A collection of beautiful soft bears and bunnies, made to the highest quality and with Moulin Roty's trademark design and gentle humour.

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Mystery Colouring Book Series

David & Charles Ltd

Get ready to explore the intriguing adventure of Mystery Coloring... this latest trend in coloring books combines the joy of coloring with the thrill of a surprise! Each book in the series contains ...

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Bullseye Board Game and Mini Game

University Games UK Limited

The new University Games’ Bullseye Board Game and Mini Game, arriving this spring, will ensure players at home will also have a ‘super, smashing, great time’! With question categories following the TV ...

Read More

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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