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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Quay Imports Ltd

Stand: 5M12
Ravensburger Ltd

Stand: 5G24
Ryantown Toys & Gifts

Stand: 5H41
Splat Planet

Stand: 5H24-J25
Teleview Ltd

Stand: 5L48
Thames & Kosmos UK Ltd

Stand: 5K02
The Playwrite Group Ltd

Stand: 5J32-K33
Trafalgar Group Trading Ltd

Stand: 5M40

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Baby Rompers & Bibs

Blade and Rose

Our rompers are super soft and come with a contrasting, vertical two way zip- designed to make dressing and nappy changing easier. The zips have a small pocket at the neck to ensure maximum comfort, f ...

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Miffy X Blade & Rose

Blade and Rose

Blade & Rose Launches New Exclusive Miffy™ design The beloved character Miffy™ is back with a vibrant new collection launching February 25, this collection, which embraces Miffy’s™ classic primary col ...

Read More
Go Genius World - Matching Pairs Game

Whiz Kid Games

Children go on a 3-step educational journey with this world-themed memory game. 1) They play the game and win as many pairs of matching cards as possible. 2) They study the cards. 3) They do the Go Ge ...

Read More
Go Genius English - Matching Pairs Game

Whiz Kid Games

Children go on a 3-step educational journey with this english-themed memory game. 1) They play the game and win as many pairs of matching cards as possible. 2) They study the cards. 3) They do the Go ...

Read More
Go Genius Animals - The Board Game

Whiz Kid Games

This great fun board game is designed to teach children about mammals, birds, fish, amphibians and reptiles. Players travel round the board answering multiple choice questions on everything from the n ...

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Go Genius Junior Ocean - Animal Card Games

Whiz Kid Games

Preschoolers will go on the educational trip of a lifetime with this FISH-tastic card game! They will answer multiple choice questions about sea animals from sharks and turtles to lobsters and squid! ...

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Go Genius Maths - The Matching Pairs Game

Whiz Kid Games

Children go on a 3-step educational journey with this maths-themed memory game. 1) They play the game and win as many pairs of matching cards as possible. 2) They study the cards. 3) They do the Go Ge ...

Read More
Go Genius Lateral Thinking - The Board Game

Whiz Kid Games

This great fun board game is designed to teach children to think outside the box! Children travel round the board answering riddles that require players to throw logic to the wind and think laterally. ...

Read More

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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