Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB



The Fact of the Matter: Fake Reviews and the Damage to Retail's Reputation

04 Feb 2020
Inspiring Retail Stage
Inspiring Retail Stage
Fake reviews are used to both damage and enhance retailers image but it is ultimately the consumer who loses out. 97% of customers use online reviews when making purchases online, so review pages have become a key competitive battleground for competing products. This session will teach you how to spot a fake review and explore the damage that these reviews can have the on the customer-retailer relationship.
Neena Bhati, Campaigns Team - Which?
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