Predicting the Smell of Christmas: Fragrance trends AW 20/21
Scent and fragrance are one of the fastest growing retail categories in the UK, and come Christmas time a premium scented candle has become a go to gift. However how to do you remain front of mind with your customers in a crowded market place, whilst continuing to innovate within your own product so there is something new each season?
Join us as Jennifer Grenson, Senior Fragrance Manager for Newell Brands, owners of Yankee Candle, talks about the nuances of scent and the enduring popularity of candles as gifts, how they continue to innovate and with trend forecasting being key to product development, and the AW 20/21 scents that they predict are going to fly off the shelves at Christmas.
A must attend session for anyone looking for an insider’s look at what to consider for Christmas ranges.