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Retail: A Multi-Sensory Experience

03 Feb 2020
Inspiring Retail Stage
Inspiring Retail Stage
How can retailers provide an experience for customers that stimulates the senses? In this session Consumer Psychologist Cathrine Jansson-Boyd will take you through how retailers can appeal to customers’ different senses and subconsciously affect their perception of products and retail environments.
Speakers
Cathrine Jansson-Boyd, Consumer Psychologist - Anglia Ruskin University
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