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Building Brands through Licensing

05 Feb 2020
Design and Source Stage
Design and Source Stage

An informative session about brand development through licensing; how licensing can compliment your own product development and help expand your business and brand profile.

The session will cover working with license partners, how to structure a licensing strategy that is right for your brand, intellectual property rights and licensing agreements. You will be talked through the legal considerations for your product designs, negotiations when entering into new product categories and securing deals, and how to navigate this.

Speakers
Rebecca Swinney, Licensing and Product Development Consultant
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